Created with input from Nielsen’s Consumer Neuroscience division, students will learn how neuroscience technologies, including eye tracking, pupillometry, EEG and MRI, are used to track consumer preference and behaviour. They will critically evaluate claims made by neuromarketing firms, and debate some of the ethical issues involved in the use of neuroscientific tools for marketing. Drawing on the latest research, real-world cases and hands-on technology experiments, the program equips participants with facts and experience to support the effective and ethical application of neuroscience tools to marketing efforts.
Registration coming in 2025